Editorial Content
Long form essays (1,800 – 2,500 words)
Narrative driven, not list based
Example:
“Why Dubai is a tax Haven for the rich”
“Paris, the city of Romance, Luxury anddd Croissants ”
Visual Assets
Editorial photography style (A Japanese Edo era building or samurai or something that
tells it's Japan without reading)
4K videos with minimal overlays, natural light (Street transitions, notable buildings
etc)
To Maximize ROI from each core asset, we re use and repurpose them strategically.
4.2 Strategic Repurposing
This is how we intelligently reuse core assets to create a variety of content pieces that maintain brand
integrity and luxury feel differenciating us from competitors.
1 Long Form Article :
“Saint Barts at this time of the year : The Exclusivity available for those who
know" ✅
"10 Things only the rich know about Saint Barts" ❌
1 Short Video Script :
A Balcony from a swiss lodge revealing the snowy white mountains
OR
A luxury car with a Chaffeur opening the door for a guest at the airport and
arrival at a premium hotel Lobby (This shows our elegance and premium service that's unmatched)
2 E-mail Excerpts
Subject : The only skincare items you need on your next tropical adventure this summer
3 Social Carousels
1. A hotel lobby / Concierge service
2. A breakfast centered around the
culture
3. A recreational activity utilizing the landscape e.g Skiing in Aspen Colorado
Caption : "Tuesday in St Barts”
1 Downloadable Checklist
My next trip to asia (Checklist ✅) .pdf
No new ideas, just intelligent reuse and recycling.
We do not write captions
like a
regular brand, we target high quality word usage
Example : Our Instagram Post about a trip to Norway:
"Northern Lights shining above us at Dusk, and the white snow surrounding us all day, Nothing
screams Valhalla like the Mjolnir Lodge in Tromso. ❄️✨
"
4.3 Publishing & Distribution Execution
Purpose : To Ensure content reaches the right audience.
Hypothetical Distribution
Website : This is the main asset, so it will contain majority of what we offer
E-mail : Takes it up a notch and makes the brand closer to the audience through
personalized mails e.g Hey John, there is a strategic reason to visit Mykonos right now
Social : With highly detailed professional images / videos alongside captions, this displays our brand as one a tier above the rest
Example Journey:
Essay (Website) → Email teaser → Social excerpt → Full article → Itinerary download CTA
4.4 Quality Assurance Checklist
To Protect Kitt & Lou's premium positioning
Brand Voice Consistency
Cultural Accuracy
No exaggerated claims
Clear reader takeaway (Easy to digest)
Refining Vocabulary
Remove phrases like “once-in-a-lifetime” &
Replace with “Building memories that last !”